Built a career.
Built a life.
Built a family.
Born in Caracas, Venezuela. Arrived in the United States in 2011 with four children, little English, and an unshakeable belief that creativity could build a life anywhere in the world.
Every challenge became a reason to keep going. Step by step, project by project — from agency work to leading global luxury brands.
Venezuela · 1997 – 2011
1997
Where It Began
W&D Comunicación Creativa · Caracas
First agency role. Advertising campaigns for Movilnet, Cantv, and Iridium. The craft began here.
1998 – 2002
Graphic Designer
PDVSA Petroleos de Venezuela · Caracas
Led the design of the corporate magazine and weekly newspaper for Venezuela's national oil company. Pre-press supervision and large-scale publication production.
2003 – 2011
Senior Graphic Designer
Nature Sunshine Products · Caracas
Nine years at senior level — corporate magazine, advertising materials, books, and events. Managed design teams and served concurrent freelance clients across Caracas.
United States · 2011 →
2011
A New Chapter
United States
Left a 14-year career in Venezuela with four children. Arrived in Florida and started again — same standards, higher stakes.
2011 – 2013
Freelance Graphic Designer
Trancarga Intl. Airways · Miami
Graphic design and digital media for an international airline operating across Venezuela, the U.S., and Colombia. Print materials, digital assets, and community management.
2012 – 2014
Freelance Graphic Designer
Urbana Creative Agency
Campaigns, brochures, and gatefolds for HBO, Oster, and regional clients. Arrived in the Florida creative market and made an immediate mark.
2013 – 2014
Graphic Designer
Goal Advertising · Miami · Full-time
Client-facing design work — flyers, brochures, maps, and logos. Concept development and direct client collaboration across multiple industries.
2014 – 2017
Digital Media Specialist
Silversea Cruises
First step into ultra-luxury. Global campaigns, print collateral, and personalized email programs — executed to the exacting standards of the world's most discerning travelers.
2017 – 2021
Graphic Designer
Crystal Cruises
Initiated and led the Adobe DAM rollout. Website redesign with Mapbox integration. Managed creative workflow through Jira. Asset retrieval efficiency up 40%.
2021 – 2023
Creative Director
American Queen Voyages
Promoted from Creative Manager to Creative Director. Partnered with agency MRM to lead the full rebrand across digital, print, and video. Brand awareness up 25%.
2023 – 2024
Creative Director
Atlas Ocean Voyages
Led two full rebrands in partnership with a creative agency. Website direction, channel alignment, DAM implementation, and upper management presentations. Cross-team efficiency up 30%.
2024 – 2026
Creative Director
Victory Cruise Lines
Established the full brand identity from inception — logo, guidelines, website, email programs, and campaign photography. Engagement up 20%.
2024 → Active
Creative Partner
Four Seasons Yacht
Branding, print, DAM, and trade marketing for one of the world's most anticipated ultra-luxury yacht brands.
2026 · Active
Freelance CD & UX/UI Designer
Elite Island Resorts · Antigua
Campaign identity, website UX/UI across 21 pages with CSS handoff, and a 36-page print mailer. Three scopes. One creative vision.
2026 →
Creative Director · Freelance
Independent
Available for Creative Direction, Brand Strategy, UX/UI, and Editorial Design. Built for brands that demand craft.
