All Work
05 / 08
All Work
05 / 08
In 2021 I partnered with MRM to lead the full rebranding of American Queen Voyages — a legacy river cruise line that needed a creative vision sharp enough to compete in a modern market. The work spanned digital, print, and video, all built around a single cohesive strategy.
The creative strategy I developed increased brand awareness by 25% across all channels. Alongside the brand work, I championed change management initiatives that integrated new creative processes into the organization — elevating team performance and building a foundation the brand could grow from.
Reposition a legacy river cruise brand for a modern audience while integrating new creative processes across teams — managing an agency partnership with MRM and internal change simultaneously, without losing momentum on active campaigns.
I developed a multi-platform creative strategy with MRM and delivered a cohesive rebrand across digital, print, and video. At the same time, I drove change management initiatives that embedded new creative processes into the team — turning the rebrand into not just a new look, but a new way of working.
25%
Increase in brand awareness across all channels following the 2021 rebrand
3
Platforms — digital, print, and video — unified under one cohesive creative strategy
Team
Elevated team performance through integrated change management and new creative processes