Atlas Ocean Voyages — Carolina Loreto

Role

Creative Director

Year

2023 – 2024

Industry

Luxury Expedition Cruise

Scope

Rebrand · Website · DAM · Systems · Presentations

Atlas Ocean Voyages is my deepest and most ongoing creative relationship. Over two separate engagements I led the creative direction for two full rebrands — both developed in close collaboration with a creative agency — ensuring every channel, touchpoint, and asset reflected the new brand identity with precision and consistency.

I directed the complete redesign of the Atlas website in partnership with the agency, created the new look and feel for destination maps, and designed presentations for upper management. To support the scale of the work, I implemented Wrike for project management and SmugMug as the team's DAM platform — building workflows and governance structures that increased cross-team efficiency by 30%.

Challenge + Solution

Challenge

Lead two distinct rebrands in close collaboration with a creative agency, align every channel to each new identity, direct a full website redesign, and simultaneously build the internal systems the team needed to sustain that level of output — all without losing momentum on active campaigns.

Solution

Working hand-in-hand with the agency on both rebrands, I directed the creative vision from concept through execution — ensuring all channels reflected the new brand with consistency. I drove the complete website redesign, defined the new look and feel for destination maps, and delivered presentations that brought upper management along at every stage. Wrike and SmugMug DAM gave the team the infrastructure to scale, resulting in a 30% increase in cross-team efficiency.