Elite Island Resorts
All Work

03 / 08

Elite Island Resorts

Role

Freelance Creative Director & UX/UI Designer

Year

2026

Industry

Hospitality / Caribbean Resort

Scope

Campaign · UX/UI · CSS · Print · Social

Elite Island Resorts is an ongoing 2026 freelance engagement spanning three distinct projects — each one a different creative discipline. Together they represent the full range of what I do: campaign identity, digital experience design, and print production.

I developed the "Antigua Is My Island" campaign from concept through execution — creating the identity system, writing the social media copy, designing the social templates, and directing the branded merchandise across 12+ items. I designed the full UX/UI for the corporate website across 21 page templates, proposed the site organization and IA, built the design system and component library in Figma, and delivered CSS-ready code for the development handoff. I also designed a 36-page Slim Jim self-mailer with a new look and feel, including image retouching and press-ready files.

Responsibilities

Three Projects. One Creative Vision.

"Antigua Is My Island" Campaign

Developed a full campaign identity system from scratch — logo in all configurations, brand colors, and a visual language built to travel across merchandise, social, and digital. Wrote the social media copy, designed post and story templates, and directed over 12 branded merchandise items from stickers and tote bags to t-shirts, beach towels, and travel tumblers.

Website UX/UI & 36-Page Mailer

Proposed the site organization and information architecture, then designed 21 page templates — desktop and mobile — with a full design system and component library built in Figma. Delivered CSS-ready code for seamless developer handoff. Separately, designed a 36-page Slim Jim self-mailer with a refreshed look and feel, image retouching, and press-ready print files.

Deliverables

Campaign Identity System
Branded Merchandise
Social Media Package
Website Design System
UX/UI — 21 Pages
CSS Handoff
36-Page Slim Jim Mailer
Press-Ready Files

Results

3

Distinct project scopes delivered — campaign, website, and print — under one creative vision

21

Page templates designed for desktop and mobile with CSS-ready developer handoff

12+

Branded merchandise items designed for the "Antigua Is My Island" campaign launch

Next Project

Four Seasons Yacht