Four Seasons Yacht
All Work

04 / 08

Four Seasons Yacht

Role

Creative Director (Freelance)

Year

2024 – Present

Industry

Ultra-Luxury Travel

Scope

Branding · Print · DAM · Trade Marketing

Collaborated with the Four Seasons Yacht team to create cohesive branding and marketing solutions, maintaining the global luxury standards the Four Seasons brand demands.

Managed the asset library using Bynder, implementing metadata structures, naming conventions, and photo audits that kept the brand's visual assets organized and accessible across global teams.

Responsibilities

Challenge + Solution

Challenge

Uphold Four Seasons' uncompromising luxury standards across every touchpoint while managing a growing library of brand assets across a globally distributed team — with no room for inconsistency.

Solution

Produced high-end digital and print assets aligned with brand identity. Implemented Bynder DAM with metadata governance and naming conventions. Conducted thorough photo audits to ensure brand imagery met luxury standards across all markets.

Deliverables

Brochures
Sales Presentations
Marketing Collateral
Digital Assets
Trade Resources
Bynder DAM
Photo Audit
Brand Support

Results

Luxury

All assets maintained Four Seasons' global luxury standards across digital and print

DAM

Bynder implemented with metadata, naming conventions, and full photo audit completed

Trade

Sales enablement materials delivered to support travel advisor and trade engagement

Next Project

American Queen Voyages